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    Structure. Perspective. Impact.

Business coaching that drives results

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    About me

Hello, my name is Oksana Afonina

Oksana Afonina, Business Coach for Professionals in Tech and Gaming

I am a certified business and leadership coach for people in tech and gaming industries. I help teams and individuals to navigate change, deal with challenges and take their skills to the next level.
For over 15 years, I have been working in top international tech companies such as Google, Facebook, Applovin, and HubSpot, where I lead teams, develop partnerships and scale operations. With my hands-on business experience and modern education, I offer practical and impactful coaching solutions. 
For each business client, I develop a tailored program that solves your problems as targeted as possible. These can be individual sessions for managers, team workshops, feedback loops, or other formats. I’m here to provide tools and structure to keep my clients focused, motivated, and accountable for their progress. 

  • Qualifications

    ● OKR Foundation Certification. OKR Institute, 2025● Board Governance Certification. ScaleUP Nation, 2024● Team Coaching Foundation Certification. Global Team Coaching Institute (GTCI), 2022● Practitioner Coach Accreditation. European Mentoring and Coaching Council (EMMC), 2020● Positive Psychology: Applications and Interventions Course. University of Pennsylvania, 2019● Advanced Diploma in Personal, Leadership and Executive Coaching. Kingstown College, 2019

15+

years of business experience in tech and gaming

5+

years of international coaching practice

350+

hours of coaching professionals and leaders

100+

clients from over 20 countries

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    Specialisation

How I can help

Every challenge is different, and my coaching is always adapted to your needs. Here are just some of the most common themes that I supported my clients with: 

  • 01. Skills enhancement

    Improving leadership, communication, problem-solving and other abilities

  • 02. Team development

    Building strong, collaborative, efficient and top-performing teams

  • 03. Talent nurturing 

    Reducing burnout and stress, advancing overall employee well-being

  • 04. Business acceleration

    Identifying opportunities for scaling, innovation, or differentiation in competitive markets

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An average ROIof employing a coach is seven times the cost

A global survey by PriceWaterhouseCoopers and the Association Resource Center

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    Process

How we work

1

Intro

Book a 15-minute discovery call. We will discuss your request and how I can help your company. The call is free, confidential and non-binding.

2

Coaching format

Depending on your request, I will offer a work format – individual or group coaching sessions, workshops, etc.

3

Agreement

After agreeing on the format and schedule, we sign an agreement and start working towards your goals.

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    Testimonials

What my clients say

Oksana has been a terrific sounding board for me. Our sessions helped me to keep going in the challenging time and it was exactly what I needed. Oksana has been a fantastic listener, she has digested everything I have rattled off to her and always came back with the perfect question to help me reflect.

Director of Software Engineering, USA

Coaching has really made me understand the importance of self-assessment, reflecting and adjusting. Even attending the first coaching session pushed me out of my comfort zone as I wasn't sure what I would get out of it. However it has really improved how I think about goals and has also helped cultivate better relationships with my manager and colleagues

Change Lead, UK

In coaching, I went from a specific request for one of the business projects to changing my business strategy and life goals. I managed to focus on what was most important and abandon projects that did not contribute to the realization of my calling. Now my managers are coached by Oksana, and I recommend her services to acquaintances, friends, and colleagues.

Founder, Ukraine

I am a lot more relaxed, less stressed and much more aware of what I bring to the team and my team's career and technological development.

Director of Innovation, UK

It’s been tremendous to have a safe space to talk though my challenges while onboarding at new company. Coaching helped me explore different paths simply because I can openly discuss sensitive topics with the coach. By being more open during my coaching sessions, I condition myself to take such openness when I need to have difficult conversations with my manager.

Product Director, USA

I clarified my goals, adjusted certain aspects of my behavior, and started to plan my time better. The effect of the coaching sessions was immediate for me. Several of my colleagues also worked with Oksana, and I see a positive effect in all of them, which is very helpful for the company in transitioning to a new level of maturity. I can definitely recommend Oksana to my friends, acquaintances, and colleagues from the industry. 10 out of 10.

CEO, Ukraine

Oksana has been awesome. Simple as that. I'm going to miss our weekly chats. I've learned so much and got so many new insights that I'm implementing into my day to day working. Thank you!

Head of Tech Support, UK

Coaching helped me to clear my mind and focus on a handful of things that are actually a priority in business. It's been a great verbal whiteboarding.

Head of Partnerships, UK

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    Advantages

Why companies like yours trust me

01

Structure and Perspective

My coaching approach is practical and result-oriented. I help you to set priorities and provide tools to achieve them.

02

Business Experience

I deeply understand your business context and team dynamics. I provide insights that speed up your growth.

03

Modern Approach

I constantly learn and improve my coaching competencies. I work according to international standards. 

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    Contact me 

Discover how coaching can deliver results for your business

Book a 15-minute call to:

    discuss your challenge and strategic goals;
    explore coaching solutions relevant to your objective;
    understand the practicalities of the coaching process.

The call is free, confidential and non-binding.

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    Trusted by 100+ professionals and businesses from over 20 countries

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    Contact me 

Discover how coaching can deliver results for your business

Book a 15-minute call to:

    discuss your challenge and strategic goals;
    explore coaching solutions relevant to your objective;
    understand the practicalities of the coaching process.

The call is free, confidential and non-binding.

  • Illustration

    Trusted by 100+ professionals and businesses from over 20 countries